Everyone loves getting and giving gifts. Who doesn't like "pressies"? It probably comes as no surprise that the number one requested gift for nine years running is the gift card. It is hard to believe that the little credit card sized, electronic gift card that we know today really hasn't been around all that long. The first gift card was introduced by Blockbuster Entertainment in 1995 and was followed shortly thereafter by Neiman Marcus, Mobil Oil and Kmart.